Personal Introduction
Just me, no handoffs.
When you reach out to Roctsprod, you’re reaching me directly. Every strategy call, every line of code, and every campaign decision comes from the same person, which means faster communication, sharper thinking, and work that’s genuinely mine from start to finish.
“Technology has changed a lot since I was ten years old, and so has my curiosity about it.”
I specialize in home service businesses landscapers, contractors, renovators because I understand the industry and what it actually takes to get the phone ringing from Google. I take a genuine interest in each business I work with, not just the deliverables on a checklist.
Professional Journey
How I got here
An early start with technology
Around age 10, my family introduced me to computers through computer and English courses, building a real foundation in systems, software, hardware, digital tools, and communication.
Following the curiosity further
As technology evolved, so did my interest in it. That early foundation grew into a genuine passion for understanding how digital tools help real businesses operate and grow.
Formal study, Computer Science
I’m currently completing my Bachelor’s Degree in Computer Science pairing structured technical knowledge with the practical, client-facing experience I’ve built along the way.
Hands-on work with real businesses
Over the past several years, I’ve worked directly with multiple businesses to improve their websites, branding, digital presence, content strategy, SEO performance, and online marketing and learned what actually moves the needle for a small business.
Skills & Expertise
What I bring to every project
A blend of technical know-how and hands-on marketing experience applied personally to every client, every time.
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Website Design & Development
Fast, mobile-first websites built on WordPress designed to rank on Google and convert visitors into calls.
- Mobile-first, Google-optimized builds
- Contact forms & click-to-call
- Analytics & Search Console setup
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Google & Meta Advertising
Campaign setup, keyword research, and ad copy written specifically for home service industries.
- Conversion tracking configured
- Monthly performance reporting
- Budget optimization that respects every dollar
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Content & Social Media
Consistent, professional content built from real project photos keeping brands top-of-mind locally.
- Instagram & Facebook content
- Branded graphics & reels
- Community engagement & growth
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Local SEO & Visibility
Practical search optimization that helps small businesses get found by people already searching for them.
- Google Business Profile optimization
- On-page & technical SEO foundations
- Lead generation strategy
Mission
Why I do this
“My goal is to help business owners who have little or no online presence build a stronger digital foundation practical, professional, growth-oriented work that builds credibility, improves visibility, and connects them with the people already looking for them online.”— Juan Cortes, Founder of Rocsprod
That’s the same reason I work directly with every client instead of building an agency around myself: fewer handoffs, faster communication, and work that’s actually mine start to finish.
Featured Projects
Real work with real businesses
I’d rather show you what I’ve done than tell you what I could do. Here are two businesses I’ve worked with directly.
Landscaping & Rebrand
Red Maple Landscapes (formerly Lopez Brothers Landscaping LLC)
Red Maple Landscapes partnered with me to build its digital presence from the ground up, website design and development, social media management, content creation, local SEO, Google Business Profile optimization, Google Ads management, and lead generation. When the company completed a full rebrand, I rebuilt their website and digital strategy to match. I still support their online growth today.
Construction & Renovation
Garcias Renovation Corp
Garcias Renovation Corp wanted a professional online presence that actually showed off its work. I designed and built their website, set up their social media, organized their content, and laid the digital marketing groundwork they needed, all aimed at helping potential customers learn about the company and request estimates with confidence.